Early Signals and URL Variant Detection
Early Signals
New sites used to see “Not enough data” until they crossed a traffic threshold. That’s gone. From your very first impression, the dashboard shows exactly which pages Google is surfacing — with impression counts and the date each page first appeared in search.
The section shows automatically when your property averages under 500 impressions per day. As traffic grows, the dashboard transitions to the standard gaining/losing view. No configuration needed.
URL Variant Detection
The opportunities page now flags when multiple versions of the same URL appear in Google’s search results:
- www vs non-www —
example.com/pageandwww.example.com/pageboth indexed - http vs https — insecure and secure versions both appearing
- Trailing slash —
/pageand/page/treated as separate URLs
Each variant group shows which URLs are splitting impressions and by how much. No minimum traffic required — catches canonicalization issues from day one, when they’re cheapest to fix.
Homepage refresh
New headline: “Your Google rankings changed. Do you know which pages?”
The homepage now leads with the question you’re already asking — not a description of the tool. Updated throughout: hero, meta tags, footer CTA.
Tools performance
The SEO Analyzer and Structured Data Checker pages now serve with 24-hour CDN caching and are included in deploy cache warming. Previously they rendered cold on every visit.